Mantente Actualizado con la Guía de Tendencias en Promoción Musical para 2023

Descubre las tendencias que necesitas conocer para entender cómo promocionar música. Todo lo que necesitas saber sobre la industria musical y las tendencias para 2023. Solo 6 minutos de lectura.

Influencer marketing tops the list because it does something a straight ad can't: it lends credibility. When a trusted creator recommends a track, that endorsement carries their audience's trust with it, pushing artists past their usual circle into genuinely new listeners. The report also flags AI and virtual reality as tools moving from novelty to practical use in music promotion — AI for streamlining the creative and distribution process, VR for building more immersive fan experiences — alongside podcasts, gamification, and blockchain as the other channels worth having on an artist's radar for the year.