Mantente Actualizado con la Guía de Tendencias en Promoción Musical para 2024

Descubre las tendencias que necesitas conocer para entender cómo promocionar música. Todo lo que necesitas saber sobre la industria musical y las tendencias para 2024. Solo 6 minutos de lectura.

AI is already doing real work for artists — from Spotify-style personalized recommendations to chatbots that talk with fans and generative tools that cut the time and cost of making content. Virtual reality is opening up formats a physical venue can't: Doja Cat's Meta-produced VR concert let fans experience a show with no capacity limit at all. On the community side, the report makes the case for superfans as an artist's highest-value audience — the ones who buy tickets first, remix and share content unprompted, and turn word of mouth into real reach — and for influencer marketing as a way to borrow that same trust at scale, illustrated by Melboss's own campaign for Mecano's 40th-anniversary album, which paired legacy fans with a TikTok mashup challenge to reach a younger audience.