Our team kicked things off by leveraging the popularity of the singers that Manuel Alejandro had worked with over the years to show off the impact of his legacy. This involved sharing performances of artists with a fresh and modern twist in the way we presented the content. We also curated all the press that celebrated his extensive career and handpicked snippets from prime-time TV shows where they highlighted his notable compositions.
Our goal? To expand his fanbase, engage them with meaningful content, shine a light on his musical legacy, and ultimately, use this impact to enhance his communication channels and continue building his brand. Finally, we ensured Manuel Alejandro's online presence was closely linked to offline events. When Rosalía performed 'Se nos rompió el amor' at the Latin Grammy, we capitalized on this milestone by creating a series of captivating clips, making sure the moment got as much visibility as possible. Spot on!
Implementation
We put in motion the following actions to get started:
- ✓An audit of the artist's digital presence
- ✓360 digital marketing plan to build a solid online presence for the artist
- ✓Engaging content to captivate fans and potential fans organized in an editorial calendar
- ✓Fresh and modern graphic and audiovisual content for his social media
- ✓Targeted Ad Campaigns to amplify the artist's message and brand
- ✓Curated playlisting plan to include his songs in themed playlists to further boost the reach of his music.
- ✓Updates and insights to track progress and secure success
