Stay Updated with the Music Promotion Trends Guide for 2023

Discover the trends you need to know to understand how to promote music. Everything you need to know about the music industry and trends for 2023. Only 6 minutes of reading.

Influencer marketing tops the list because it does something a straight ad can't: it lends credibility. When a trusted creator recommends a track, that endorsement carries their audience's trust with it, pushing artists past their usual circle into genuinely new listeners. The report also flags AI and virtual reality as tools moving from novelty to practical use in music promotion — AI for streamlining the creative and distribution process, VR for building more immersive fan experiences — alongside podcasts, gamification, and blockchain as the other channels worth having on an artist's radar for the year.