The Ultimate Release Calendar Template for Artists 2025

What can you expect from this Release Strategy & Calendar Template?

All you need to have before releasing a song. Get to know the different stages in a music release and what to focus on during each one.
A detailed release plan to help you share your music like a pro. Step-by-step guidance to make sure nothing slips through the cracks.
A visual and easy-to-follow release calendar template. Download it for free and discover the most effective release strategy for your upcoming song.

The template breaks a release down into six stages — Setup, Warm Up, Pre-Release, Release, Post-Release, and Extension — each with its own checklist. Setup starts 4+ weeks out with the unglamorous groundwork: locking in a unique selling proposition for the song, uploading lyrics to Musixmatch for Spotify and Instagram sync, finalizing cover art, and submitting to your distributor with enough lead time to actually pitch it. From there, Warm Up and Pre-Release build momentum and curiosity with fans before release day itself, and Post-Release and Extension are about keeping a song alive well past its first 24 hours — new content, fresh angles, and milestones that give people a reason to keep listening.