Your store, built to sell — not just to exist.
Melboss for Business has 10 years of experience building online stores for the music industry. We don't just set it up and walk away — we maintain it, optimize it, and run the ad campaigns that turn traffic into revenue.
Most music stores are running on autopilot.
Many labels and artists launch an online store, then put all their attention into the catalogue and distribution — never into the store itself. No ongoing optimization, no activation calendar, no campaigns built around it. The result: a store that exists, but doesn't really sell.
No ongoing optimization
The store gets built once, then forgotten while the catalogue and distribution get all the attention.
Campaigns disconnected from the store
Ads run in isolation, with no activation calendar and no link back to what's actually happening in the store.
Checkout friction nobody measures
Slow load times, confusing navigation and a clunky checkout quietly cost sales that never get diagnosed.
Audit. Build. Sell.
Audit
We review performance, technical SEO, checkout flow and your app stack to find exactly what's costing you sales.
Build
We design and build your store — or redesign what's already there — optimized for mobile and for turning fans into buyers.
Sell
We run paid campaigns on Meta, Instagram, Google and YouTube, plus ongoing maintenance and optimization — not a one-time setup and goodbye.
The platform, connected to where your fans already are.
Shopify is our main platform: it integrates natively with Facebook, Instagram, Spotify, Google and YouTube, so your store is never an island. We also work with WooCommerce, and we connect either platform to every channel that drives traffic.
Facebook
Instagram
Spotify
Google Ads
Shopify
WooCommerce
Setup and everything that comes after.
Store design & build
Product catalogue setup & migration
Checkout & conversion optimization
Technical SEO & Core Web Vitals
Tracking, pixels & analytics setup
Paid social & Google campaigns
Ongoing maintenance & updates
Monthly reporting & optimization
Stores we've built
El Dromedario RecordsLabel store
MorganArtist store
A store that keeps improving, not just launching.
Conversion rate
More visitors turning into buyers, thanks to a faster, clearer checkout.
Average order value
Bundles, upsells and drops that make each order worth more.
Cart abandonment
Fewer shoppers leaving before they pay, with recovery flows for those who do.
Repeat purchases
Customers who come back for the next drop, not just the first purchase.
Questions, answered.
Both. We build or redesign the store, then stay on as an ongoing partner — maintenance, optimization and the ad campaigns that keep it selling.
Shopify is our main platform — it integrates natively with Meta, Instagram, Spotify, Google and YouTube, which matters for how music audiences actually shop. We also work with WooCommerce, and can work within an existing setup on another platform.
Yes — we start with an audit of what's there, then redesign and rebuild on Shopify without losing your existing catalogue or SEO.
Both — we run the Meta, Instagram, Google and YouTube campaigns that drive traffic to the store, so the store and the campaigns are never disconnected.
Yes. We can run campaigns end-to-end, or work alongside your existing team with strategy, optimization and monthly reporting — whichever fits how you're set up.
We start with an audit of your store's performance, technical SEO and checkout flow, then move into building or redesigning what needs it. Timelines depend on how much of the store needs rebuilding.
Explore related services
Ready for a store that actually sells?
Tell us about your store — new or existing — and we'll show you where the opportunity is.
Talk about your store →