Music Industry Insights & NewsPage 4

Everybody knows Tik Tok is one of the biggest platforms to reach your ideal audience and promote your work. But what moves the audience? Even though the outreach and traction of your content depend on many variables defined by its algorithm, there are tips we can have in mind when we create content to improve […]

In the evolution of marketing, AD campaigns are a key factor in increasing the outreach our professionals seek. Successful performance can become one of the touchstones that help the achievement of our goals. Today, we sit down with Álvaro Marín, our Performance Marketing Lead, to discuss interesting topics surrounding this area inside the music industry. What […]

Throughout the industry’s evolution, women have been integral in the shaping music as we know it today. From Aretha Franklin to Barbara Streisand, Adele or Billie Eilish, female artists have paved the way for future generations by redefining genres, challenging the norm, and breaking barriers by transforming the music industry with their creativity, talent, and […]

This past Sunday, Meta, founded by Mark Zuckerberg, announced the launch of its program “Meta Verified”, affecting both Facebook and Instagram. The project is already being tested in New Zealand and Australia.     The paid subscription model started in late 2022 with Elon Musks’ announcement of Twitter Blue where users could pay for profile […]

The music industry has been shaped throughout time by many influences, including the contributions of the black community.    In Melboss Music we celebrate the music industry as a safe place for expression and community. For this exact reason, we will honor Black History Month with a trip down memory lane to commemorate some examples […]

With Spotify positioned as the most used music streaming service in the market, more and more artists are looking for ways to get their songs featured on algorithmic Spotify playlists to guarantee their exposure and growth. But what makes Spotify´s algorithm so powerful? In today’s blog, we’ll be digging deep into the secrets behind Spotify’s […]

In a world increasingly saturated with music, it’s easy to get lost in the crowd of emerging artists fighting for a place in the industry. The fact that more than 100k new songs get uploaded daily to the internet only emphasizes this reality. At this point, consistency, perseverance, a singular sound and a good communication […]

Predictions and Trends for 2023   2023 is here and so are our predictions and trends for this year. What do we know for certain? Content is still king, but only if it gives the possibility to the user of engaging; AI is here to stay, and even talk to us, write for us. Let’s […]

2022 was a crazy year for music. We were witnesses of the consolidation of Bad Bunny as the biggest artist worldwide, Harry Styles broke records with his song ‘As it Was’, and a lot of legendary bands like Placebo, Paramore and Yeah Yeah Yeahs returned to the stages after many years. We can say this […]