Overview: Performance Marketing at Melboss for Business means paid advertising campaigns built specifically for the music industry and tied to measurable results: more listeners, more tickets and more sales.
Campaign goals:
- Sell more tickets: drive qualified fans to your shows.
- Promote new releases: reach new listeners on YouTube, Google, TikTok and Meta.
- Sell more merchandise: campaigns built around the artist’s store and catalogue.
Platforms: Meta (Facebook and Instagram), Google Ads, YouTube, TikTok, Spotify and Shopify.
Our approach: we connect marketing with outcomes across the whole fan journey, from discovery to streams, ticket purchases and merchandise, so every campaign is measured against sales and not just reach.
Want to plan your next campaign? Contact our team.