Overview: CRM for Music is part of the Music Technology services of Melboss for Business. It helps artists, labels and promoters own their audience data and use it to sell more tickets, music and merchandise.
What it covers:
- Fan and ticket-buyer capture: build your own database of fans and ticket buyers.
- Audience segmentation: segment fans by show or by release, so each campaign reaches the right audience.
- Implementation and optimization: we set up the CRM and optimize it around your workflows.
Why it matters: combined with performance campaigns, CRM data helps turn passive listeners into ticket buyers and store customers, and keeps your audience engaged between releases and tours.
Want to know if it fits your organization? Talk to our team.